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#Iam000 Campaign

The reassurance, calming voice, instructions, scene safety advice and first aid care our people provide make a real difference to the lives of Victorians across some 7000 calls a day.

To continue to recognise our people as the critical link between the Victorian community and the state’s emergency services agencies, ESTA has refreshed its #Iam000 campaign. 

The campaign aims to help the community better understand the services ESTA provides to Victorians and to give an insight into what it’s like to be a triple zero call-taker. 

ESTA’s stories and the praise our people receive have been packaged up into social media content to share across our networks, which includes images, quotes and video content. 

Our stories

Our stories illustrate the important work our people do and the role of triple zero. 



The campaign also features real praise our people have received from callers, partner agencies and the wider community. 


We encourage you to share our campaign on social media with your own networks, friends and family and show your support for the critical work ESTA does for the Victorian community.

If you would like to share your own thanks for our people or have a triple zero story to tell, please get in contact with our Corporate Affairs team Corporate.Affairs [at] esta.vic.gov.au